Wired to Win” Leaders Lunch 2026 Keynote by Todd Sampson

This is not another motivational lunch. Wired to Win is a powerful deep dive into how elite performers think, decide, adapt and stay ahead when the pressure is on. It explores the most valuable leadership tool you will ever own, your brain. 

With Todd Sampson on stage, this year’s Leaders Lunch will be bold, fast-moving and unapologetically future-focused. Drawing on neuroscience, psychology and real-world business leadership, Todd shows how high-performing leaders wire themselves for success in complex, high-pressure environments. 

Many Australians know Todd as the sharp-minded panellist on ABC’s Gruen, where he has spent years dissecting marketing influence, brand psychology and the art of persuasion. Beyond television, he has served on some of Australia’s most respected boards, including Tourism Australia and the Australia Council for the Arts, bringing a rare blend of commercial, cultural and national leadership insight. 

In a world moving faster than a Fremantle sea breeze, the leaders who win are the ones who stay calm, focused and clear when everything else feels loud. Wired to Win is about learning how to manage pressure, sharpen your thinking, build resilience and make smarter decisions when it really counts.