Strategies & Plans

Invest in Fremantle - A City of Opportunity

Fremantle is leveraging its unique strengths in tourism, creative industries, green innovation, and the blue economy to create a city where business, lifestyle, and community thrive. With a growing population, the city fosters a diverse, resilient, and innovative environment that wraps around its vibrant community.

Central to this growth is Fremantle’s 20-Year City Plan: City Centre, a long-term roadmap for urban renewal, cultural activation, and sustainable development. The plan ensures the city centre remains accessible, vibrant, and future-ready, providing opportunities for businesses, investors, and the wider community.

The City’s Economic Development Strategy 2030 translates this vision into action. Over the next five years, it guides collaboration with businesses, industry groups, and government partners, enabling Fremantle to respond to global trends, technological change, and evolving community needs.

Historically defined by tourism, hospitality, retail, port-related activity, and creative enterprises, Fremantle is now expanding into advanced manufacturing, knowledge-based industries, and emerging sectors like the blue economy. These industries offer exciting opportunities for investment, innovation, and job creation.

Fremantle’s rich heritage, world-class waterfront, thriving arts scene, and strong community spirit continue to attract talent and investment. By combining these strengths with its long-term City Centre Vision, the city is positioned as a dynamic, sustainable, and investment-ready hub.

Through innovation, collaboration, and sustainability, Fremantle is committed to supporting business growth and ensuring that economic development benefits the entire community, creating a thriving, resilient city for the future.

A number of our key strategies and plans are below, and a full list can be found here. All planning related documents can be found here