In June 2026, the City of Fremantle launched 50 Ways to Freo, a destination marketing campaign designed to encourage visitors to rediscover the city and support local businesses during the closure of the Fremantle Traffic Bridge. Following the success of the first phase, the City of Fremantle is now preparing to launch Phase Two of 50 Ways to Freo to coincide with the reopening of the Fremantle Traffic Bridge on 1 November.
Fremantle is preparing to welcome tens of thousands of visitors as the city comes together for one of the biggest public events in its history, transforming the city centre into a giant live site for the AFL Grand Final.
Fremantle's new traffic bridge is set to open on 1 November, marking the completion of one of the city's most significant infrastructure investments in decades.
One of Fremantle's most recognisable hospitality assets is entering an exciting new chapter, with significant refurbishment works underway at the Esplanade Hotel.
The City of Fremantle's popular FREO BUILDS school holiday activation has once again demonstrated the power of family-friendly events to drive visitation, support local businesses and strengthen the local economy.
